Tony Matelli: New Gravity, Exhibition Identity
Tony Matelli: New Gravity was the first solo U.S. exhibition by sculptor Tony Matelli. Exhibited at the Davis Museum at Wellesley College, Matelli deftly presented alternative states of being through the manipulation of gravity and matter.
The graphic campaign for the exhibition captures the spirit of "new gravity" by reorienting the sculptures according to the principles of physical objects, thus highlighting the weightlessness in his featured works.
Created while at Base Design. Check out their wonderful work here.