(I) Mission

We help organizations unlock human stories and reveal connections through design, language, and information.

We believe in the potential for every organization to activate its data and institutional archives in ways that resonate personally with audiences. By integrating products, experiences, and spaces with backstage data through thoughtful and beautiful design, organizations can extend their influence beyond physical walls and communicate in new and meaningful ways.

(II) Studio

Synoptic Office is an award-winning design agency founded by Caspar Lam and YuJune Park. We work globally with leading cultural, civic, and business organizations to communicate ideas, build experiences, and cultivate new audiences.

The studio’s work has been honored by Fast Company’s Innovation by Design Awards, the Webbys, Design Week, the Art Director’s Club, and the American Institute of Graphic Arts. Synoptic Office was selected to participate in BIO23 and BIO26, the Biennial of Design at the Museum of Architecture and Design in Ljubljana. They have exhibited at the Ningbo Museum of Art in China, the 26th International Biennial of Graphic Design in Brno, and at Palazzo Mora with the European Cultural Centre in collaboration with the 2021 Venice Architecture Biennale.

GD USA spotlighted Synoptic Office as a leader in socially responsible design for our work in education and cultural heritage. In 2022, Caspar Lam and YuJune Park were selected for Creative Review’s Creative Leaders 50 list, which celebrates global leaders advancing their field.

Synoptic Office is a certified Minority Business Enterprise (MBE).

(III) Clients

  • Arc’teryx
  • Arnhem Mode Biennale
  • Artstor
  • Bloomberg Markets
  • Carnegie Hall
  • Center for Justice Innovation
  • Deep Science Ventures
  • Guggenheim
  • IB5K
  • The Juilliard School
  • Lime
  • Magazzino Italian Art
  • MCCM Creations
  • The Metropolitan Museum of Art
  • Neue Galerie
  • Opera Philadelphia
  • Pentagram
  • Tremaine Foundation
  • US House of Representatives
  • Yale University
  • Yewno
  • Yishu: Journal of Contemporary Chinese Art

(IV) Partners

Caspar Lam is a designer and strategist with over a decade of solving information-driven challenges for the cultural heritage, education, and technology sectors. He holds an MFA from Yale and degrees in biology and design from the University of Texas at Austin. He formerly led design and digital strategy at Artstor, a non-profit backed by Mellon funding, to develop digital archival management tools for institutions like Harvard, Cornell, and the Philadelphia Museum of Art. He has worked with the Guggenheim Museum, the Yale School of Architecture, and at Li, Inc. on fashion brands including Ohne Titel and Vogue China. Adobe, AIGA, and the ID Annual Design Review have recognized his work.

He has been a visiting critic at the Hong Kong Design Institute and served as an Adjunct Associate Research Scholar at Columbia University’s GSAPP. He is an Assistant Professor of Communication Design at Parsons School of Design where he served as Program Director. He is a former Executive Board Member of AIGA NY, serving as VP of Operations and launching the Early Career Mentorship Program, named one of the ten best mentorship programs in the United States for new graduates by Time Out magazine. Caspar currently serves on the board of the Museum Computer Network.

YuJune Park is a creative director and educator with deep expertise in strategy and crafting brands and digital experiences that educate and delight. She holds an MFA in Graphic Design from Yale University and a BFA from the Rhode Island School of Design. YuJune has partnered with several studios including Base Design, Graphic Thought Facility, Rockwell Lab, and Pentagram for a variety of clients including the Museum of Modern Art, Milk Studios, the Davis Museum, and the Metropolitan Museum of Art. Her work has been recognized by the AIGA, the ID Annual Design Review, and the Art Director’s Club Awards. She serves on the board of directors of the TDC.

She is also an Associate Professor of Communication Design at Parsons School of Design where she has served as the Chair of the School Curriculum Committee, Program Director, and Associate Director of the BFA Communication Design program. She speaks internationally on design and education, most recently at the Association Typographique Internationale, Typographics, Northside Festival, and AIGA/NY.

(V) Team Past & Present

  • Gabriel Berrios
  • Gabriela Carnabuci
  • Janet Chan Chen
  • Abby Chen
  • Minxi (Stella) Chen
  • Young Kim
  • Seri Park
  • Leo Stevens
  • Isabelle Tan
  • Dustin Tong
  • Maya Valencia
  • Mac Wang
  • Yifei Wang
  • Yige Wang
  • Stephanie Winarto
  • Claire Zhang
  • Haitong Zheng

(VI) Capabilities

  • Brand Strategy & Design
  • Cultural Strategy & Insight
  • Digital Product Design
  • Digitally Connected Spaces
  • Editorial Strategy & Design
  • Instructional Design
  • Retail Experience
  • Service Innovation

(VII) Industries

  • The Arts
  • Civic & Governmental
  • Cultural Heritage
  • Education
  • Financial Services
  • Healthcare
  • Libraries & Archives
  • Media & Publishing
  • Consumer Retail
  • Startups