(I) Mission

We help organizations unlock human stories and reveal connections through design, language, and information.

We believe in the potential for every organization to activate its data and institutional archives in ways that resonate personally with audiences. By integrating products, experiences, and spaces with backstage data through thoughtful and beautiful design, organizations can extend their influence beyond physical walls and communicate in new and meaningful ways.

(II) Studio

Synoptic Office is an award-winning design consultancy founded by Caspar Lam and YuJune Park. We work globally with leading cultural, civic, and business organizations to communicate ideas, build experiences, and cultivate new audiences.

The studio’s work has been honored by Fast Company’s Innovation by Design Awards, the Webbys, Design Week, the Art Director’s Club, and the American Institute of Graphic Arts. Synoptic Office was selected to participate in BIO23 and BIO26, the Biennial of Design at the Museum of Architecture and Design in Ljubljana. They have exhibited at the Ningbo Museum of Art in China, the 26th International Biennial of Graphic Design in Brno, and at Palazzo Mora with the European Cultural Centre in collaboration with the 2021 Venice Architecture Biennale.

Synoptic Office is a certified Minority Business Enterprise (MBE).

(III) Clients

  • Arc’teryx
  • Arnhem Mode Biennale
  • Artstor
  • Bloomberg Markets
  • Carnegie Hall
  • Guggenheim
  • IB5K
  • The Juilliard School
  • Lime
  • MCCM Creations
  • The Metropolitan Museum of Art
  • Opera Philadelphia
  • Pentagram
  • Tremaine Foundation
  • US House of Representatives
  • Yale University
  • Yewno
  • Yishu: Journal of Contemporary Chinese Art

(IV) Partners

Caspar Lam is a designer and strategist experienced with solving information-driven challenges for the cultural heritage, education, and technology sectors. He holds an MFA from Yale and degrees in biology and design from the University of Texas at Austin. He formerly led design and digital strategy at Artstor, a Mellon-funded non-profit developing digital products related to metadata and publishing for institutions like Harvard, Cornell, and the Philadelphia Museum of Art. He has worked with the Guggenheim Museum, the Yale School of Architecture, and at Li, Inc. on fashion brands including Ohne Titel and Vogue China. Adobe, AIGA, and the ID Annual Design Review have recognized his work.

He has been a visiting critic at the Hong Kong Design Institute and served as an Adjunct Associate Research Scholar at Columbia University’s GSAPP. He currently is the Program Director and an Assistant Professor of Communication Design at Parsons School of Design. He sits on the board of directors of AIGA NY.

YuJune Park is a designer with deep expertise in strategy, branding, hybrid physical-digital experiences, and the cultural heritage sector. She holds an MFA in Graphic Design from Yale University and a BFA from the Rhode Island School of Design. YuJune has partnered with several studios including Base Design, Graphic Thought Facility, Rockwell Lab, and Pentagram for a variety of clients including the Museum of Modern Art, Milk Studios, the Davis Museum, and the Metropolitan Museum of Art. Her work has been recognized by the AIGA, the I.D. Annual Design Review, and the Art Director’s Club Awards. She serves on the board of directors of the TDC.

She also serves as an Assistant Professor of Communication Design at Parsons School of Design. YuJune served as the Program Director of the BFA Communication Design program from 2014–2017 and Associate Director from 2017–2019. In addition to teaching, she speaks internationally on design education and typography, most recently at Typographics, Northside Festival, and AIGA/NY.

(V) Team Past & Present

  • Gabriel Berrios
  • Gabriela Carnabuci
  • Janet Chan Chen
  • Abby Chen
  • Minxi (Stella) Chen
  • Leo Stevens
  • Isabelle Tan
  • Dustin Tong
  • Maya Valencia
  • Mac Wang
  • Yifei Wang
  • Yige Wang
  • Stephanie Winarto
  • Claire Zhang
  • Haitong Zheng

(VI) Capabilities

  • Brand Strategy & Design
  • Cultural Strategy & Insight
  • Digital Product Design
  • Digitally Connected Spaces
  • Editorial Strategy & Design
  • Instructional Design
  • Retail Experience
  • Service Innovation

(VII) Industries

  • The Arts
  • Civic & Governmental
  • Cultural Heritage
  • Education
  • Financial Services
  • Healthcare
  • Libraries & Archives
  • Media & Publishing
  • Consumer Retail
  • Startups