Yewno: When Ideas Meet, Digital Product Campaign
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Yewno: When Ideas Meet, Digital Product Campaign

Edtech brands in higher education face unique challenges that require them to engage teachers, students, administrators, and researchers with radically different expectations and priorities. For startup Yewno, we developed a brand activation campaign to increase usage of their knowledge discovery products across university campuses.

Centering on the unique insights made by great scientists and thinkers who were inspired by the meeting of ideas, the campaign challenged students and teachers, alike, to make their own discoveries.

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